85% of brands report they experienced trademark infringement in 2019, with 46% of companies reported to have to rebrand as a result.
Challenged by the scale of counterfeit products and unauthorised sellers across a range of third party platforms? The volume of posts makes taking effective action on a manual basis an overwhelming and never ending task.
Social media posts, search engine results and e-commerce listings need constant monitoring to identify the unlawful sale of your brand or counterfeit versions. Counterfeiters steal customers, negatively impact brand reputation and, in some instances, pose a health threat to consumers.
No more whack a mole
We have overhauled the traditional approach of ‘whack-a-mole’ with a commercial first approach using behavioural analytics to look at the fraudulent behaviours of bad actors across multiple channels. In doing so, we are able to find patterns in the data connecting individuals and groups working together. This allows you to prioritise your biggest threats and take action against the worst offenders.
Guide
The science of brand protection
In our guide you will learn:
- The scale of fake goods online
- Why brands need to take action
- How AI technology can help you tackle the scale of the problem
- How Pasabi’s online brand protection software can work for your brand
How we help
Monitor seller networks
We work with brands to monitor distribution networks and identify unauthorised sellers, to ensure sellers remain on the right track.
Multi-channel coverage
By connecting data points across many channels, we provide a holistic view of the negative behaviours of bad actors across multiple platforms.
Behavioural Analytics
We use analytics to understand the scale, behaviours and types of threat across multiple channels.
Empower with technology
Our technology empowers your team to prioritise their actions and direct their resources where they are needed most.
Identify offenders
We find counterfeit sellers based on their patterns of negative behaviour online.
Actionable evidence
Our insights allow you to gather effective evidence for offline legal action.
Report
Is your brand being undermined by counterfeit products and unauthorised sellers across social media platforms, online marketplaces and Google?
Request a risk assessment to gain key insights into how you can defeat the fraudsters