Counterfeit

Defend revenue, reputation and customer loyalty

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Counterfeit

Defend revenue, reputation and customer loyalty

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The counterfeit goods trade is estimated to be $ 4.5 trillion annually

Source: Harvard Business Review

Counterfeiting is a global problem and one that is growing. The growth of social media and adoption of e-commerce as a genuine alternative to traditional retail has fuelled the rapid expansion of fake goods online.  Counterfeiters steal customers, negatively impact brand reputation and in some instances pose a health threat to consumers.

Guide: The science of brand protection

In our guide you will learn:

  • The scale of fake goods online
  • Why brands need to take action
  • How AI technology can help you tackle the scale of the problem
  • How Pasabi’s online brand protection software can work for your brand

Request Guide

Counterfeit Protection Explained

There are 3.8 billion smartphone users in the world today – in essence, almost 50% of the world’s population now owns a smartphone. This, coupled with the vast reach of the internet, has seen counterfeit products move online, creating a market worth many billions of dollars. More recently, counterfeiters have taken advantage of the Coronavirus pandemic, preying on unsuspecting consumers and taking advantage of the global reach of e-commerce sites and marketplaces.

E-commerce and social media platforms have been slow to respond to the explosion of fake goods being marketed through their channels. As a result, brands have started to execute brand protection strategies to tackle the counterfeiters by executing takedowns and pursuing ‘bad actors’ offline.

In short, brands can’t wait around for social media and e-commerce companies to solve the problem.

For popular brands, there can be thousands of posts a day to monitor across social media, marketplaces and e-commerce.  Manually reviewing these posts for brand infringements is an impossible task. And brands are struggling to make headway against the increasing tide of counterfeit activity.

The Pasabi technology platform offers a way for brands to analyse large volumes of data, understand the true scale of the counterfeit challenge, surface illegal traders, and start to tackle the problem in a meaningful way.

Benefits of Pasabi Counterfeit Protection

Our technology platform allows you to operate at scale to clean up social channels, marketplaces and e-commerce sites

Understand the true scale of the fake goods problem

Identify offenders online and instigate takedown

Gather effective evidence for offline legal action

Empower your team with technology

Uncover groups acting together

Clean up the online consumer experience

Looking to understand the scale of your counterfeit goods challenge?

Request a brand report to gain key insights into how you can defeat the fraudsters

Request Brand Protection Report