Pasabi’s technology eliminates fake reviews and identifies businesses using review sellers to game the system

Fake online reviews are a 

$152 billion global problem

*World Economic Forum

In 2021, fake online reviews directly influenced global online spending of $152 billion. With 9 out of 10 consumers checking online reviews before buying, can you guarantee all your reviews are real?

Continually analyse customer reviews to understand negative seller behaviour

  •  Review sellers. Identify companies looking to boost their profiles through the purchase of fake reviews
  • Understand how reviews are being manipulated by sellers. Attacking competitors with fake reviews, illegally boosting their own profile and incentivising customer reviews
  • Gain key insights into customer feedback. Identify non-delivery and goods not as advertised through customer reviews.
  • Uncover persistent offenders. Spot patterns in your data to uncover the worst offenders enabling you to prioritise the biggest threats.
  • Comply with regulation. Deliver greater transparency around how fake reviews are found and removed in line with new regulation.
  • Build trust. Clean up the user experience to create a more authentic and trusted online community.

"Pasabi is achieving an extremely high degree of verified accuracy in identifying bad actors on the Trustpilot platform"

Anoop Joshi
VP Legal & Platform Integrity, Trustpilot


The science of fake review detection

In our guide you will learn:

  • The types of fabricated content and the challenges each poses to your business
  • How AI technology can help you tackle the scale of the problem
  • How Pasabi’s fake review detection software can work for your brand

Request Guide


Trusted Reviews: Essential Currency of the Sharing Economy

At the very core of this economy is trust – among users and between users and the platform. Without trust, sharing economy businesses can even fail. So, what can platform owners do to build and sustain trust? Read more >>

Platforms Face Fake Reviews Regulation in Multiple Territories

In a push towards better consumer protection online, the UK, EU and US are now at various stages of regulatory progress in the fight against fake reviews. Read more >>

The Authenticity of Online Reviews and Consumer Trust

Trusted reviews are key as consumers look to peer generated reviews to help inform online product purchases. In fact, 89% of consumers worldwide check online reviews before making purchases. Read more >>

Fake Reviews Outlawed by EU

The Directive, which came into force on 28th May 2022, looks to modernise EU consumer protection rules including prohibiting fake reviews, the manipulation of reviews and requiring platforms to do more to verify the authenticity of consumer reviews. Read More >>


Looking to understand the scale of your fake reviews challenge?

Request a platform risk assessment to gain key insights into how you can eliminates fake reviews, bad actors selling fake reviews and companies trying to game the system.

Request Risk Assessment