Smarter Tools, Better Decisions

Pasabi analyses thousands of signals in your user and external data to identify the scale and types of problems that you face.  Focusing on negative behaviours, we categorise fraudulent activity by type of infringement – for example, fake reviews, illegal content, spam, scam and counterfeit.

Our clustering technology identifies bad actors working together in groups and networks, allowing you to tackle the most prolific offenders.

Our intuitive dashboard and API provides you access to the results the way you want, giving you the evidence you need for online removal and offline legal enforcement.

Who we help


We support all types of platforms, from b2c and b2b marketplaces, peer to peer platforms, to online communities and social media. Pasabi will keep your platform, sellers and users safe from fraudulent activity.

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We support brands challenged by counterfeit and grey market goods on third party websites and social media. Discover how you can efficiently scale your brand protection activities, identify offenders and take effective action.

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Why choose us

Behavioural analytics approach

Our technology combines user data with external reputation data to give a more analytical approach across platforms, marketplaces, social media, e-commerce and websites. We focus on the behaviours of bad actors, tracking and correlating thousands of data points to gain a deeper insight to identify fraudulent activity.

Deliver a safer experience 
Remove illegal content and block prolific suspects to drive growth and provide a safer user experience.

No more whack-a-mole
We identify groups acting together to find the most prolific offenders and networks for online removal and offline legal action.

Empower teams to take action at scale
Our insights empower your teams to tackle the problem at source, take action at scale, directing resources efficiently. 

Popular platform features

Behavioural analytics

Our technology combines user data with external reputation data to give a more accurate picture of the harmful behaviours on your platform.

Watch lists

Create custom watchlists for enforcement teams and partners to monitor offenders before taking action.

Cluster analysis

See your biggest threats highlighted and explore the connections between suspicious individuals and groups.

Fits existing workflows

Incorporate into your teams’ existing workflows. We take over where id verification stops to monitor ongoing user behaviour.

Evidence packs

Gather evidence needed to support takedowns and offline legal action.

Custom reporting

Configurable visual dashboards give you the data and insights the way you want it.

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Learn how our Digital Trust & Safety Platform can support your efforts to tackle bad actors, fake accounts, illegal content and fake reviews at scale.