Delivering an online experience customers can trust

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Delivering an online experience customers can trust

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It’s estimated that one third of all revenues will be intermediated by platforms and their ecosystems by 2025

Source: Launchworks

Online platforms take many forms – social media, knowledge, media sharing and service-oriented platforms. They create a ‘network effect’ whereby every time a new user joins, the community benefits. This, however, creates opportunities for fraudsters to benefit too.

How much do you trust your audience?

You’ve connected with your audience, you’re growing your daily users and are focused on all the key metrics of building a successful, scalable online business. The bigger you get, the more customers you attract.

However, not all of your audience is genuine. The more successful you are, the more likely you are to attract fraudsters who want to cash in on your success.

From counterfeiters trying to sell illegal or unauthorised goods through your platform, to fraudsters pushing fake reviews, fake content, spam and scam, if there is a way to exploit your platform there are a host of fraudsters attempting to do so.

Trust is critical to success. Online platforms need to trust their audience to act with integrity, using their services in good faith. Otherwise, genuine customers will no longer feel safe on your platform.

As regulators move to protect consumer rights, it’s time to act

In December 2020, there were significant regulatory moves from both the European Commission (DSA), and the UK government (Online Safety Bill) intended to compel online platforms to deal with illegal and misleading content.

This has huge implications for online platforms with the potential for businesses to be hit with significant fines and penalties.

However, much can be done to mitigate these problems. In particular, the DSA clarifies that online platforms will not be liable for illegal content which they detect themselves, something Pasabi’s platform is designed to solve!

How Pasabi helps platforms

Pasabi processes your data looking for patterns of negative behaviour. The system identifies individuals, groups of individuals acting together or misbehaving third-parties hidden within your data.  

Each behaviour is categorised to identify intent, allowing your teams to take the appropriate action. This might include banning repeat offenders from your platform or sending cease and desist letters to misbehaving companies.

Negative behaviour detected includes:

Identifying fraudsters
By monitoring an individual’s behavior on your service, then combining that data with their track record of behaviour outside of your service, we can identify with a high degree of certainty bad actors within your data.

Detecting fake reviews
Biased positive reviews come from companies who incentivise their employees, friends, family and customers to boost their business or product profile.

Biased negative reviews come from one of two sources: a rival company who is looking to negatively impact the profile of another; or a malicious consumer, who is looking to blackmail a company for their own benefit.

Pasabi sorts out the authentic from the fake, allowing your team to remove persistent offenders from you platform

Combating review sellers
From reporting genuine negative reviews as false, to automating writing a mixture of positive and neutral reviews to steadily increase prominence of profiles, these “service providers” are paid to game the system; your system.Pasabi detects the patterns of review sellers across your whole data set, identifying the companies or individuals benefiting from this activity and allowing you team to take action against repeat offenders.

Detecting scam and spam ‘listings’
From hacking services to insurance scams to pyramid schemes, unscrupulous individuals and groups are riding on your success to peddle their wares to an unsuspecting audience.Pasabi constantly adapts to the changing tactics of Scammers, allowing you to keep your data free from this dangerous content, protecting both your platform and its users.

Protecting Your Online Brand

Request a Brand Protection Insight Report and we’ll show you the true scale of your challenge and how to address it.

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