about us
Building trusted & authentic experiences online
Pasabi is striving to build a foundation of trust for online platforms, marketplaces and communities to drive out fraud and foster safer, and more authentic interactions
Vision
The internet has changed the way we work, live, socialize and shop. The opportunities and information it provides are limitless and ever-changing. However, fraudsters are continually finding new and inventive ways to exploit users and consumers.
And we’re tired of it. We’ve read enough fake reviews, seen enough counterfeit and been appalled by a multitude of scams exploiting users, that we want to make the internet a more authentic and trustworthy place.
Authentic
We want to know that when we read a review, we can trust it’s genuine. Or when we buy from a third party marketplace, we’ll get the item we ordered.
Safe
We believe all users should feel safe online. It’s not just about safety for children and the elderly - anyone can be targeted by a scam. The emotional damage and financial loss of which is immeasurable.
Trusted
We strive for trust to be brought back to online spaces. Restoring trust is paramount to safeguarding interactions and building a healthy place for users to connect, collaborate and engage confidently and safely with each other.
So, driven by our determination to have better experiences online, and using our extensive experience of AI and Behavioral Analytics, we have built our Fraud Prevention Platform.
Our story
Learn how we got where we are today
2024
From strength to strength
With team members now across Europe, UK and the US, Pasabi is thriving and more determined than ever to make the internet a safer and more authentic place!
2023
Investment injection
Pasabi secured a multi-million dollar investment from venture capital firm, Quadri, to expand its operations.
2020- 2022
Growing team
The pandemic naturally presented its challenges, as it did for everyone around the globe. But we embraced a remote working environment, managed to recruit new team members and enjoyed coming together all the more afterwards.
2017
Pasabi was formed
With a clear purpose and drive to build technology solutions to improve online safety, Pasabi was born.
Focusing on detecting bad actor activity with behavioral analytics, we continually monitor platforms to spot emerging threats.
2015 - 2017
AI expertise
Between Martin’s love and experience of AI and Chris’s passion for product development, they finally found product/market fit for their pattern spotting technology - detecting counterfeit goods for the luxury industry.
From this point on, trust and safety became Pasabi’s mission.
2000 - 2015
Friends from the 2000s
Friends who worked together in a web agency in the early 2000s, Chris (CEO) and Martin (CTO) always knew they wanted to build something together.
From the beginnings of a restaurant recommendations app, to a personalized shopping app, all the way to our Trust & Safety Platform of today, we’ve pivoted a few times before finding our home in trust and safety!
Our LEADERSHIP team
Meet Pasabi's leadership team
Chris Downie
CEO & Co-founder
As CEO, Chris provides the vision and direction for Pasabi. Passionate about product development and driven to produce great user experiences, Chris’s expertise lies in strong people management and applying technology to solve real-world problems.
Martin Spinks
CTO & Co-founder
Heading up technical direction for Pasabi, Martin has an in-depth knowledge of AI and over 20 years’ experience delivering major digital projects for global brands. Enthusiastic about the contribution AI can make and the possibilities it can offer, he enjoys keeping on top of industry trends and emerging technologies.
John Hornell
VP Strategic Partnerships
As VP Strategic Partnerships, John is responsible for establishing and growing our partner ecosystem. With a background in marketing strategy and consulting, he is passionate about growing productive channel relationships with leaders in the Trust and Safety field.
Harin Vaghela
Chief Product Officer
As CPO, Harin is responsible for the strategic direction for the product, ensuring that it stays true to the company vision of delivering a trusted experience for users. Harin has over 15 years experience taking digital, AI and Big Data products to market across industries including publishing, retail, aviation and luxury fashion.
Ian Robin
Chief Revenue Officer
Ian is our CRO with responsibility for our Go-To-Market Strategy, Marketing, Customer Acquisition, Sales & Customer Retention. Ian has an outstanding track record and 30+ years of experience in the Big Data, SaaS, Real Estate and Retail sectors.
