Eliminate fake reviews and identify businesses using review brokers

Fake online reviews are a 

$152 billion global problem

*World Economic Forum

In 2021, fake online reviews directly influenced global online spending of $152 billion. With 9 out of 10 consumers checking online reviews before buying, can you guarantee all your reviews are real?

Continually analyse customer reviews to spot key risk signals

  • Identify companies looking to boost their profiles through the purchase of fake reviews
  • Understand how reviews are being manipulated by sellers to incentivise positive feedback or attack competitors with fake negative reviews
  • Spot patterns in your data to uncover fraud rings and prioritise the worst offenders

"Pasabi is achieving an extremely high degree of verified accuracy in identifying bad actors on the Trustpilot platform"

Anoop Joshi
VP Legal & Platform Integrity, Trustpilot


Detecting Fake Reviews through Behavioural Analytics and Network Science

Review fraud is considered illegal in the majority of territories. Fake or deceptive reviews violate the terms of service and guidelines for the platforms on which they are hosted and regulators around the world are now clamping down on this fraudulent practice.

In our paper you will learn:

  • About innovative new approaches to tackle fake reviews
  • Why a fake reviews detection solution focusing on user behaviour, and not reviews content, is yielding better results
  • Why relying on machine learning alone is inadequate
  • The role of pattern detection in surfacing the biggest threats

Request Guide

Related Resources

Trusted Reviews: Essential Currency of the Sharing Economy

At the very core of this economy is trust – among users and between users and the platform. Without trust, sharing economy businesses can even fail. So, what can platform owners do to build and sustain trust? Read more >>

Platforms Face Fake Reviews Regulation in Multiple Territories

In a push towards better consumer protection online, the UK, EU and US are now at various stages of regulatory progress in the fight against fake reviews. Read more >>

The Authenticity of Online Reviews and Consumer Trust

Trusted reviews are key as consumers look to peer generated reviews to help inform online product purchases. In fact, 89% of consumers worldwide check online reviews before making purchases. Read more >>

Fake Reviews Outlawed by EU

The Directive, which came into force on 28th May 2022, looks to modernise EU consumer protection rules including prohibiting fake reviews, the manipulation of reviews and requiring platforms to do more to verify the authenticity of consumer reviews. Read More >>


Looking to understand the scale of your fake reviews challenge?

Learn how our Trust & Safety Platform can support your efforts to eliminate fake reviews, review brokers selling fake reviews and companies looking to illegally boost their profile.

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