Many online platforms now require some form of identity verification, a critical step towards enhancing user safety, while meeting regulatory requirements too, such as Know Your Customer (KYC).
However, bad actors are increasingly leveraging advanced AI technology to create credible-sounding online identities, allowing them to cunningly bypass these checks.
As a result, relying on traditional ID verification methods alone is no longer enough.
So, what happens when these tricksters manage to slip through the first line of defense? Once they're in, there’s no stopping the lengths they will go to to exploit genuine users or spread misinformation. This article delves into the potential risks of ID verification failure, and why fake account detection solutions are critical for online platforms to stop these fraudsters in their tracks.
Unfortunately, ID verification systems are not foolproof. They typically operate by requiring users to provide personal documentation or biometric data, which are then analyzed using various technologies to authenticate identities. Despite the sophistication of these systems, which can include document validation, facial recognition, and even liveness detection, bad actors are relentless in finding increasingly inventive ways to circumvent them.
With the development of advanced generative AI, these individuals can now:
These techniques have not only made it easier for bad actors to fabricate identities, but have also significantly lowered the barrier to entry for committing such fraud.
Reports indicate a troubling rise in the success of these tactics, with the rate of identity theft having increased significantly from 371,000 reports in 2017 to 1.4 million in 2021. This highlights the pressing need for online platforms to evolve their verification methods beyond traditional mechanisms to match the sophistication of modern fraud.
When ID verification fails, the floodgates open for a host of risks that can wreak havoc on your platform, shaking the very foundation you've worked hard to build.
Potential dangers include:
The risks of ID verification failure are not just a potential threat; they're a clear and present danger to the very survival of your platform.
Social media giants like Facebook (now under the Meta umbrella) have been continually updating their ID verification processes to combat malicious actors. Their strategy encompasses a variety of measures, including allowing users to upload government-issued photo IDs.
Despite these efforts, in the last quarter of 2023 alone, Facebook removed a staggering 691 million fake accounts. These profiles were detected by machine learning algorithms that Facebook employs to sift through behavior patterns to identify non-genuine users who have made it through.
These stats not only shed light on the scale of the challenge but also emphasize the critical importance of integrating advanced fake account detection systems as well as ID verification. These systems serve as a crucial second line of defense, meticulously catching the fraudsters that slip through the initial net.
Now that online identities can be so easily manipulated, recognising the limitations of ID verification systems to successfully stop determined bad actors is crucial for online platforms dedicated to protecting their users. This is where Pasabi's fake account detection solution comes into play as an additional layer of security.
Pasabi is interested in your users’ behavior and their intent. Do their actions seem genuine? Are there connections between users? Who can you trust? Pasabi’s fake account detection solution continually monitors user behavior to pinpoint and react to risk signals indicative of fraudulent accounts. Using a combination of behavioral analytics and cluster technology Pasabi uncovers networks of bad actors across platforms by connecting accounts through shared data points. These insights equip platforms with the valuable information they need to take swift and informed action against the fake accounts that have been created on the platform.
Pasabi can help you combat the misuse of AI to bypass ID verification measures.
Together, let’s stay one step ahead of these savvy fraudsters to ensure a safer, more trustworthy environment and preserve the integrity and reputation of your platform.
Get in touch with a member of the Pasabi Team to find out more.