Founded in 2015, Pasabi was born out of our strong interest in and extensive experience with AI and behavioural analytics


Working closely with the world’s largest brands, we developed our analytics platform to detect negative and fraudulent activity online for marketplaces, platforms, social media and e-commerce sites. 

Focusing initially on the luxury market, our approach to finding counterfeit and unauthorised goods was unique; we took a holistic view of the negative behaviours of bad actors in very large data sets across multiple channels, allowing us to highlight groups of suspects acting together.

This approach has resulted in our behavioural analytics technology being applied to search for many more types of negative behaviour, not just counterfeit.

Working closely with global reviews platform Trustpilot, we began extending our technology to find other fraudulent behaviours starting with fake reviews and review sellers.

The Pasabi platform is now being applied to solve real-world problems routinely faced by platforms, marketplaces, communities and brands across a range of harmful activities, such as illegal content, hate speech, fake reviews, fake accounts, counterfeit goods and scam & spam.

If you suspect bad actors are threatening the safety of your platform, marketplace or online community, our technology can spot their negative behaviour.

Get in touch to discuss how we can help.

Our Technology

Pasabi’s AI behavioural analytics software tackles online negative behaviour. Our expertise lies in the application of bespoke machine learning technology to very large data sets, identifying a wide range of illegal and harmful activity including illegal content, fake reviews and spam & scam, counterfeit products and unauthorised sellers. The patterns of user behaviour we uncover generate unique insights that drive online and offline enforcement action for our clients and partners.

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Management team

Chris Downie


As CEO, Chris provides the vision and direction for Pasabi. Passionate about product development and driven to produce great user experiences, Chris’s expertise lies in strong people management and applying technology to solve real-world problems.


Martin Spinks


Heading up technical direction for Pasabi, Martin has an in-depth knowledge of AI and over 20 years’ experience delivering major digital projects for global brands. Enthusiastic about the contribution AI can make to solve real-world problems and the possibilities it can offer, he enjoys keeping on top of industry trends and emerging technologies.


Carolyn Jameson


Ex-Skyscanner Chief Legal Officer, Carolyn is a C-level executive, with over 20 years’ experience working internationally in strategic business and legal roles, with specific expertise in technology and IP. Adept at building trusted relationships across cultures, and at Board and investor level, Carolyn helps businesses to scale, with recent experience of leading a high-profile company to a successful exit.