Our Story

Our Story

About us

Founded in 2015, Pasabi was born out of our strong interest in and extensive experience with AI and behavioural analytics. Working closely with the world’s largest brands, we developed our total brand protection system – detecting and preventing the proliferation of fake goods and content online, cleaning up social channels and helping our clients take the fight to the fraudsters’ doorstep. 

Our expertise lies in the application of bespoke machine learning technology to very large data sets. The Pasabi platform can be applied to solve real-world problems faced by brands, marketplaces and platforms. We surface patterns of user behaviour at scale that generate unique insights and drive online and offline enforcement action for our clients and partners.

Our platform

The Pasabi platform lets you tackle the problem of fake goods and content on social media, marketplaces and review sites at scale. Using the latest augmented intelligence techniques, we give you the solutions you need to defeat the fraudsters.

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Management team

Chris Downie


Technical leader with over 20 years’ experience, Chris has delivered major digital projects for Schroders, the Rank Group and Skyscanner, where he achieved 20 million app downloads.


Martin Spinks


Artificial intelligence expert with 20 years’ experience, Martin has delivered AI and big data projects for Virgin Media and LoveFilm.


Carolyn Jameson


Ex-Skyscanner Chief Legal Officer, Carolyn is a C-level executive, with over 16 years’ of experience working internationally in strategic business and legal roles, with specific expertise in technology and IP.


Looking to understand the scale of your counterfeit goods challenge?

Request a brand report to gain key insights into how you can win.

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