Fake reviews tarnish a platform’s reputation, mislead consumers and influence billions in sales.
Insider consumer reviews
- Businesses using family & friends to write fake positive reviews to boost their rating.
- Employees being asked to write fake reviews to improve business ranking.
Paid boosting
- Businesses incentivising customers to write positive reviews
- Businesses buying fake reviews at scale from review brokers
Shady competitor tactics
- Businesses writing fraudulent negative reviews to harm competitors
- Businesses paying third parties to write negative fake reviews to tarnish competitors’ reputations
Make enforcement decisions with confidence
Our platform looks beyond the review content to understand patterns at the review, reviewer and business/seller level.
Beyond review content
Using machine learning and behavioral analysis, we look beyond review content and focus on patterns of account behavior to provide a complete view of suspicious review activity
Continual monitoring
With continual monitoring, we can identify patterns of bad behavior as they emerge, allowing you to take action before it’s too late
Review seller behavior
Identify patterns of behavior in your data to detect businesses suspected of buying fake reviews
Automation
With our flexible range of integrations, our insights can be incorporated into your teams’ workflows and existing systems, allowing you to enforce at scale.
Pasabi's fake review detection identifies businesses using review brokers
Leverage our platform and data to accurately identify fake reviews and associated accounts
Reduce manual effort with end-to-end automation
Enforce at scale and reduce whack-a-mole ineffectiveness
Anoop Joshi, Chief Trust Officer
Trustpilot
How to Tackle Fake Reviews in a Generative AI World
AI tools are making it easier than ever for fraudsters to write fake reviews at scale. If you would like to find out how to tackle this challenge, download our guide.
Related knowledge
Fake Reviews: Why You Need to Act Now
Fake reviews are detrimental to reputation, and with evolving regulation such as the FTC fake reviews law, find out why you should act now.
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Are Fake Reviews Illegal?
Are fake reviews illegal? With the rise of generative AI, writing and posting fake reviews has never been easier. Here’s what you need to know.
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You Don’t Have a Fake Review Problem, You’ve Got a Fake Accounts Problem
Whether you’re looking to crack down on fake reviews, scams or counterfeit, you’re ultimately talking about fake accounts.
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How to Spot Fake Reviews on Your Platform
With the development of generative AI, fake reviews are on the rise. Learn how to spot fake reviews with Pasabi’s ultimate guide.
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Fake account detection
Find the bad actors using fake accounts to defraud your users and exploit your reputation
Counterfeit goods detection
Rid your platform of harmful and illegal fake goods to deliver a safer user experience
Scam detection
Spot the key risk signals from scammers threatening your platform and users